Most personal brands online right now say things like,
“go sign up for my webinar"
(even though you’ve never heard of me)...
"go download my new PDF"
(even though you have no idea if I’m believable)...
"let me show you a business opportunity for 2 hours and then try to sell you a high ticket info product!!”
If you walked up to someone in real life, and attempted to sell someone the way you are right now online, you know it wouldn’t work and that you’d get the same type of look I gave the grimy mall salesperson who tried to sell me a house.
Why not digitize a real life sales process instead?
That was the question I asked myself when I first started coming up with my own strategies to deploy at scale for my clients.
There was no where else for me to look!
Everyone was and still is playing the dying game of direct response marketing, and their bank accounts and dying brands are feeling the impact!